Battling unregulated vapes, Big Tobacco tries a new strategy: joining in Reuters British American Tobacco Brands & Innovation British American Tobacco Vapes Stilvoll dampfen mit BAT House of Vape Battling unregulated vapes, Big Tobacco tries a new strategy: joining in Reuters The global cigarette industry is still a massive money machine Here are the biggest players by market cap Philip Morris International $249.9B British American Tobacco $127.2B British American Tobacco Vape Brands British American Tobacco's Vuse Becomes Second E Cig to Seek FDA Approval